Why are gun safes so expensive?

Could you elaborate on why gun safes tend to be priced so high? Are there specific materials or construction techniques that drive up the cost? Are there additional safety features that are incorporated into these safes that justify the higher price tag? Is it a matter of brand reputation or are there other factors at play? I'm curious to understand the economics behind the seemingly steep prices for gun safes and if they truly offer the level of security and protection that they advertise.