Who are Pendle competitors?

In the ever-evolving landscape of decentralized finance and cryptocurrency, Pendle stands as a prominent player with its unique focus on cross-chain lending and borrowing. However, one cannot overlook the fierce competition that exists in this rapidly growing segment. Who, then, are Pendle's primary competitors? Are they other decentralized lending protocols such as Aave or Compound, which have established a strong foothold in the market? Or perhaps, newer entrants leveraging cutting-edge technology and innovative business models? Understanding Pendle's competitors is crucial for investors, analysts, and market observers to assess the platform's positioning and growth prospects in the long run.