What is the benefit of Basic Attention Token?

As a cryptocurrency enthusiast and finance practitioner, I'm curious to delve deeper into the benefits of Basic Attention Token (BAT). Could you elaborate on how it revolutionizes the digital advertising industry? Does it truly empower users by rewarding them for their attention, while also offering publishers a more effective and transparent way to monetize their content? What's the long-term impact BAT could have on the balance of power between advertisers, publishers, and consumers in the digital world? I'm eager to understand the potential of this innovative token.