Why do people buy elf cosmetics?

When considering the purchase of ELF cosmetics, many customers may be wondering: what drives their decision? Is it the affordable price point that allows for experimentation without breaking the bank? Or perhaps it's the vast array of cruelty-free and vegan-friendly options, appealing to those with ethical concerns. Could it be the quality of the products, offering a comparable experience to higher-end brands? Or is it the fun and whimsical packaging, which often features cute illustrations and designs? With ELF constantly expanding their range and introducing new products, it begs the question: why do people continue to buy ELF cosmetics? Is it a combination of these factors, or perhaps something else entirely?