What brand is GasGas?

Could you elaborate on the brand identity and positioning of GasGas? I'm particularly interested in understanding its market niche and how it differs from its competitors. As a motorcycle enthusiast, I've heard of GasGas but I'm not entirely sure of its unique selling points. Could you perhaps highlight its key features, design philosophy, and the type of riders it caters to? I'm also curious about its history and any significant milestones that have shaped its journey to becoming a recognized brand in the industry.