Why is ISO better than NIST?

Could you elaborate on why the International Organization for Standardization (ISO) is often considered superior to the National Institute of Standards and Technology (NIST) in the realm of standards development and adoption? Many industries rely heavily on these two organizations for guidance and uniformity, yet there seems to be a preference for ISO in certain sectors. What specific factors contribute to ISO's perceived advantage? Is it the global scope of ISO's influence, the collaborative nature of its processes, or perhaps the rigor and flexibility of its standards that sets it apart from NIST? Understanding these nuances could help businesses make more informed decisions when it comes to adhering to or adopting standards.