Where is chia in a grocery store?

I'm curious to know, where exactly would one find chia in a grocery store? Is it typically located in the health food aisle, or is it more likely to be found in the cereal or baking section? Is it sold in bulk, or does it come in pre-packaged containers? And for those who may be unfamiliar with chia, what kind of products does it typically come in? Is it just the seeds, or are there chia-infused snacks or beverages as well? I'm keen to learn more about this popular superfood and how best to locate it in a grocery store.