Who uses OriginTrail?

Could you elaborate on the types of users that leverage OriginTrail? I'm particularly interested in understanding the range of stakeholders who find value in this technology. Are they primarily enterprises seeking supply chain transparency? Or are there also smaller businesses, NGOs, or even individual consumers who are adopting it? It seems to have vast potential across industries, but I'm curious about who is currently utilizing it and how they're benefiting from its capabilities.