What makes Chiliz unique?

Could you elaborate on the distinctive features of Chiliz that set it apart from other cryptocurrencies? I'm particularly interested in understanding its innovative approach and the specific benefits it offers to its users and the wider blockchain ecosystem. Additionally, how does Chiliz leverage its unique qualities to gain traction in the highly competitive crypto market? I'm keen to learn about the unique selling points that make it a standout choice for investors and enthusiasts alike.