Why has Fetch changed?

Could you please elaborate on the reasons behind the transformation of Fetch? What factors or events triggered this change? How has this transformation impacted Fetch's operations, strategy, or market position? Has it been a positive or negative shift for the company? Are there any specific areas or aspects of Fetch that have undergone significant alterations? I'm particularly interested in understanding the motivation behind these changes and how they align with Fetch's long-term goals and vision.