What does Chilliz do?

Could you please elaborate on the function and operations of Chilliz? I'm quite intrigued to understand its role in the cryptocurrency and finance landscape. Could you break down its primary features and explain how it fits into the larger ecosystem of digital currencies? Additionally, could you also discuss its potential impact on the industry, as well as any challenges it might be facing? It would be great if you could provide a concise yet informative overview of Chilliz.