Why is NEAR Protocol so good?

Why exactly is the NEAR Protocol regarded as such a formidable player in the cryptocurrency and blockchain sphere? Could you elaborate on its key features and advantages that set it apart from other platforms? I'm particularly interested in understanding its scalability, security, and ease of development. How does it ensure efficient transaction speeds and low latencies? Also, what are the innovative mechanisms it employs to foster a decentralized and community-driven ecosystem? I'm keen to know how it compares to its competitors and what makes it a viable option for both developers and investors alike.