Why is the rose so important?

Could you please elaborate on the significance of the rose? Why does it hold such a profound place in our culture and traditions? Is it merely due to its beauty or are there deeper meanings and symbolisms attached to it? How has the rose been utilized throughout history to convey various emotions and messages? And what are some of the unique ways in which the rose is celebrated and incorporated into our daily lives? I'm curious to understand the multifaceted nature of this flower and its enduring popularity.