What is DEXE shampoo?

Could you please elaborate on the concept of "DEXE shampoo"? I'm quite intrigued by the term and am eager to understand its origins, intended usage, and any unique characteristics it might possess. Is it a specialized shampoo for a particular hair type or condition? Does it contain any unique ingredients or technologies that distinguish it from other shampoo products? Additionally, I'm curious about its popularity and whether it has gained any significant traction in the market. Could you provide some insight into these aspects? Thank you for your time and assistance.