Why are people buying ENS?

Why are individuals flocking towards ENS? Could it be the promise of a decentralized, secure, and user-friendly naming system for the Ethereum blockchain? Or is it the allure of owning a unique and memorable digital identity that is not subject to the whims of centralized authorities? Is it the potential for ENS names to become valuable assets in the future, akin to rare domain names on the traditional internet? Or perhaps it's a combination of all these factors? With the rise of decentralized finance and the growing popularity of Ethereum-based applications, the demand for ENS names seems to be surging. But what exactly is driving this trend? Could you elaborate on the reasons behind the increasing interest in ENS?