When did Blur get big?

Could you please provide some clarification? When did the band Blur achieve significant popularity or success? I'm interested in understanding the timeline of their rise to fame. Was there a specific album release, tour, or event that marked their breakthrough? Could you also elaborate on the reasons behind their popularity? It would be helpful to know if it was due to their unique musical style, their marketing strategies, or some other factors. Thank you for your assistance in answering this question.