Can you create your own ENS?

I'm curious, can you actually create your own ENS? I've heard a lot about this new trend in crypto, but I'm not quite sure how it works. Do you need any special skills or qualifications to set up your own ENS? Is it a complicated process? Or is it something that even a beginner like me can tackle? I'd really appreciate it if you could give me a breakdown of the steps involved in creating an ENS. After all, it seems like a great way to personalize my crypto experience and make it more unique. So, can you create your own ENS, and if so, how?