Who is using Tezos?

Could you please elaborate on the question, "Who is using Tezos?"? I'm curious to know more about the types of individuals or organizations that are adopting this cryptocurrency platform. Are they primarily individuals seeking to invest in digital assets? Or are they businesses looking to leverage Tezos' unique features for their operations? Additionally, I'm interested in knowing about the geographical distribution of Tezos users. Are they concentrated in certain regions or are they distributed globally? Finally, could you provide any insights into the reasons why these individuals or organizations are choosing to use Tezos? Is it because of its scalability, security, or perhaps its governance model?