Why is KuCoin so similar to Binance?

Why is it that KuCoin seems to share so many similarities with Binance? Is it just a coincidence, or are there deeper reasons behind this resemblance? Could it be due to the fact that both exchanges cater to a similar target audience, offering a wide range of cryptocurrencies and trading options? Or perhaps it's because they both prioritize user experience and have similar interfaces? Or maybe there's something else entirely at play? It would be interesting to delve deeper into this question and understand the reasons behind this apparent similarity.