Why is Tezos popular?

Could you please elaborate on the reasons behind the popularity of Tezos? I'm particularly interested in understanding its unique features and advantages that have contributed to its widespread appeal. Could you also discuss how its governance model and self-amending protocol have played a role in its success? Additionally, I'm curious to know if there are any specific use cases or industries where Tezos has found significant adoption and why? Finally, could you provide some insights into the future prospects of Tezos and its potential to continue growing in popularity?