Why are Tezos going down?

Could you please explain why the value of Tezos has been trending downwards? Could it be due to market fluctuations or is there some specific factor affecting its performance? Also, what are the experts' predictions for its future trajectory? Do you believe it's a temporary setback or could it indicate a longer-term trend? Would you recommend investors hold or consider selling their Tezos holdings at this point? Thank you for your insights.