Why is KuCoin so popular?

Could you please elaborate on the reasons behind KuCoin's immense popularity? I'm quite curious to know what attributes have contributed to its widespread acceptance and usage in the cryptocurrency community. Is it due to its diverse range of cryptocurrency trading options? Or perhaps its user-friendly interface and robust security measures? Additionally, I'm interested in understanding how KuCoin's unique features and offerings have positioned it as a leading exchange platform in the crypto space. Could you provide some insights into this matter?