Why did Tezos fail?

Could you please elaborate on the reasons behind the failure of Tezos? I'm particularly interested in understanding the challenges it faced during its initial launch and the subsequent issues that might have contributed to its downfall. Could you also discuss the role of community and governance in the project's decline? Additionally, how did the crypto market's volatility and competition from other projects affect Tezos' performance? Finally, do you believe that there are any lessons learned from this failure that could be applied to other cryptocurrency projects?