How high can Fetch.ai go?

Could you please elaborate on the potential upside for Fetch.ai? I'm particularly interested in understanding what factors might drive its price upward in the future. Could you also provide insights into any potential risks or challenges that could limit its growth? Additionally, how does Fetch.ai's technology and market position compare to its competitors? And finally, based on your analysis, what would be a reasonable projection for Fetch.ai's future price movement?