Why is FET unsuccessful?

Why is it that FET hasn't achieved the success many had anticipated? Could it be due to the volatile nature of the cryptocurrency market, where prices fluctuate rapidly and unexpectedly? Or is it a matter of competition, with other similar projects outperforming FET in terms of adoption and utility? Maybe it's a lack of awareness or marketing, resulting in limited exposure and understanding of its potential? Or is it simply a case of bad timing, where the project launched during a downturn in the crypto space? What are your thoughts on this? Could there be other reasons that contribute to FET's current unsuccessful status?