Why is Fetch.ai rising?

Could you please elaborate on the reasons behind Fetch.ai's recent surge? What are the key factors driving its growth? Is it related to the broader cryptocurrency market trends or are there specific developments within the Fetch.ai ecosystem that are contributing to its rise? Additionally, how does Fetch.ai's technology and unique features stand out in the competitive crypto space? Is there any foreseeable risk or challenge that could potentially impact its upward trajectory? I'm interested in understanding the reasons for its increasing popularity and market performance.