Why is Fetch AI rising?

Could you please explain why Fetch AI seems to be experiencing an upward trend in its value? What factors are driving this increase? Is it due to recent advancements in its technology or perhaps a surge in market demand? Could it be related to positive news or announcements from the company? Additionally, how does Fetch AI compare to other cryptocurrencies in terms of potential for growth? Are investors confident in its future prospects? Lastly, are there any potential risks or challenges that could affect its continued rise? Thank you for shedding some light on this matter.