What is FT premium?

Could you kindly explain what exactly FT Premium is? I've heard a lot about it in the financial circles but I'm still not entirely clear on its purpose and features. Is it a subscription service? What kind of content does it provide? Does it offer exclusive insights or market analysis? Also, how does it differ from other financial news services? I'm curious to know if investing in an FT Premium subscription would be beneficial for my financial understanding and decision-making. Thank you for clarifying.