Can I lose money on ETH?

Could you please clarify something for me? I've been hearing a lot about ETH, and I'm considering investing. But I'm a bit concerned. Is there a possibility that I could lose money on ETH? Could you explain the risks involved and what factors might lead to potential losses? Also, do you have any advice on how to mitigate these risks and ensure a safer investment? Thank you for your help in understanding this better.