Why is the Injective so popular?

Why is the Injective Protocol enjoying such widespread popularity? What attributes does it possess that make it stand out in the ever-growing cryptocurrency landscape? Is it the innovative design of its decentralized exchange, which allows for seamless trading of various digital assets? Or is it the unique features it offers, such as cross-chain compatibility and liquidity pooling? Perhaps it's the robust security measures that have earned the trust of investors and traders alike. Could it be the active community of developers and enthusiasts who are constantly pushing the boundaries of what's possible with the protocol? Or maybe it's a combination of all these factors that make the Injective such a compelling choice for those seeking to navigate the complex yet exciting world of cryptocurrency?