Who is using XLM?

Who exactly is utilizing XLM? Could you elaborate on the demographics of those involved in transactions with this particular cryptocurrency? Are they primarily individuals seeking alternative investment options, or are there also businesses and organizations incorporating XLM into their financial strategies? Furthermore, is there a specific region or geographical area where the usage of XLM is more prevalent? Additionally, what are the primary reasons motivating individuals and entities to adopt XLM? Is it its scalability, low transaction fees, or perhaps its focus on cross-border payments? Understanding these factors would greatly assist in comprehending the widespread appeal and utilization of XLM.