What brand is Tao?

Excuse me, could you please clarify something for me? I've been hearing a lot about 'Tao' recently, but I'm not quite sure what brand it refers to. Could you tell me, what exactly is the brand of Tao? Is it a clothing brand, a technology company, or perhaps something else? I'm quite interested in learning more about it. Also, could you give me a brief overview of its history and popularity? I'd appreciate any information you can provide.