Why did Aptos fail?

Aptos has been touted as a promising blockchain project, yet its performance has seemingly fallen short of expectations. Could you please elaborate on the reasons behind Aptos' failure? Was it due to technological limitations, a lack of market adoption, or perhaps issues with its team or governance structure? Did Aptos encounter significant competition from other blockchain projects? Was there a lack of investor confidence or did Aptos simply fail to meet the expectations set by its initial hype? I'm eager to understand the specific factors that contributed to its downfall, and how this might serve as a lesson for other blockchain projects in the future.