Why do people buy Cardano?

I'm curious, why do individuals choose to invest in Cardano? It seems like the cryptocurrency market is already flooded with options, so what makes Cardano stand out? Is it its innovative technology, like its use of the proof-of-stake consensus mechanism? Or perhaps it's the focus on scalability and interoperability that Cardano boasts? Maybe investors are attracted to its commitment to sustainability and social impact? I'm genuinely interested in understanding the motivations behind investing in Cardano, given its position in the crypto landscape.