Why is Avalanche doing so well?

I've noticed that Avalanche has been performing quite well recently. Could you please elaborate on the reasons behind its success? What specific factors are driving its growth? Is it due to its innovative technology, strong community support, or perhaps a combination of both? I'm particularly interested in understanding how Avalanche manages to stand out in the increasingly competitive cryptocurrency market. Could you also share your thoughts on its future prospects and any potential challenges it might face in the long run?