Why is AVAX rising so much?

Could you possibly shed some light on the meteoric rise of AVAX? I've noticed its value skyrocketing in recent weeks and I'm genuinely curious as to what's driving this surge. Is it the underlying technology? Is it market sentiment? Or perhaps some specific news or announcements that have caught the attention of investors? I'd appreciate any insights you could provide on this topic. Understanding the factors behind its growth would greatly assist me in navigating the cryptocurrency market.