Why do people like XRP so much?

Why do people seem to have such a fondness for XRP? It's intriguing to note the level of enthusiasm surrounding this particular cryptocurrency. Is it simply because of its association with Ripple, the company that utilizes it for cross-border payments? Or does XRP offer something unique that other cryptocurrencies lack? Its scalability and fast transaction speeds are certainly appealing features, but are they the sole reasons for its popularity? Or is there more to it, perhaps some untapped potential that hasn't yet been fully realized? I'm curious to know what exactly draws people to XRP and makes it such a sought-after asset in the crypto world.