Why is ERC20 more expensive?

I've noticed that ERC20 tokens often command a higher price compared to other cryptocurrencies. Could you please explain the reasons behind this? It seems to be a prevalent trend in the market, and I'm curious as to what factors contribute to its higher valuation. Is it due to its widespread adoption, the utility it provides, or perhaps something else entirely? As a professional in this field, I'm sure you have insights that can shed light on this mystery. I'm eager to hear your thoughts.