Why is Cardano not popular?

Why is it that Cardano, despite its apparent technological advancements and unique features, hasn't quite captured the widespread popularity seen by some other cryptocurrencies? Its focus on scalability, decentralization, and security seems to align with the core principles of blockchain technology. Could it be that its complex consensus mechanism or the relative newness of the platform is causing hesitation among potential users? Or is it perhaps due to the market's current sentiment or preference for more established projects? Understanding these factors could be key to unlocking Cardano's full potential in the crypto space.