Why is BNB so successful?

Could you elaborate on the reasons behind BNB's remarkable success? I'm particularly interested in understanding what factors have contributed to its widespread popularity and why it has managed to stand out in the highly competitive cryptocurrency market. What are the key advantages that BNB offers that have made it so appealing to investors and users alike? Also, how has the Binance ecosystem played a role in BNB's success? I'm eager to gain a deeper understanding of the factors that have led to its rise to prominence.