Why is BNB rising so much?

Why is BNB, the native token of the Binance exchange, experiencing such a significant surge in value? Could it be due to the increasing popularity of Binance as a trading platform, attracting a larger user base and driving up demand for BNB? Or perhaps it's the various utilities that BNB offers, such as paying for trading fees and participating in voting on Binance's decentralized exchange? Maybe it's the strategic burns of BNB tokens by Binance, reducing the overall supply and thus increasing the value of each remaining token? I'm curious to know what factors are driving this rise, and whether it's sustainable in the long term.