Why do people buy XRP?

I'm curious, why do people choose to invest in XRP? Could you possibly explain the driving forces behind this decision? Is it the technology behind RippleNet that makes XRP appealing? Or is it the potential for cross-border payments to become faster and cheaper with the use of this digital asset? Perhaps it's the speculation that XRP might rise in value in the future? I'd like to understand better the reasons why investors are attracted to XRP and what they believe its long-term prospects might be. Could you please elaborate on this?