Why is SOL so popular?

I'm curious, why is SOL so popular? Could you enlighten me on the reasons behind its widespread appeal? Is it the innovative technology it's built on? Or perhaps the strong community support it enjoys? I've heard rumors about its scalability and transaction speed, but I'd like to hear more about what really sets SOL apart from other cryptocurrencies. Is it a safe investment? What are the potential risks involved? I'm eager to learn more about this fascinating digital asset.