Why is BTC going up?

I'm curious, why is Bitcoin's value surging? Could it be due to increased institutional adoption, or perhaps a surge of retail investors jumping on the bandwagon? Or maybe it's the underlying blockchain technology that's driving this rally? It seems like there's always a flurry of news and speculation surrounding BTC, but what's the real reason behind this upward trend? I'd love to hear your thoughts on this, as a professional in the field of cryptocurrency and finance. After all, understanding the factors driving the market is crucial for making informed decisions in this volatile yet exciting space.