Why is BTC rising now?

Could you explain why Bitcoin is experiencing a surge in value at this moment? I've noticed its price has been on an upward trend recently, and I'm curious about the underlying reasons. Is it due to increased institutional adoption, more retail investors entering the market, or is it something else entirely? Also, what do you think about the long-term prospects of Bitcoin? Could this be a temporary bubble, or is it part of a longer-term upward trend? And, given the volatile nature of cryptocurrencies, what strategies do you recommend for investors looking to capitalize on this surge while minimizing their risk? Thank you for your insights.