Why do people like Binance?

Could you please explain why individuals seem to have a fondness for Binance? I'm genuinely curious about the reasons behind its popularity. Is it because of the extensive range of cryptocurrencies it offers? Or perhaps its user-friendly interface and smooth trading experience? Could it be the robust security measures it employs to protect users' assets? Maybe it's the innovative features like staking and lending that attract investors? Or is it simply the global reach and reputation of the exchange that makes it a top choice? I'd like to understand the factors that contribute to Binance's widespread appeal.