Metaverse Game “Pixel Point”: New Coca-Cola Zero Sugar Byte

Written by C, Fiona

Last updated: 2022-04-18

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Ever wonder how a metaverse-flavored drink would taste? Now you can experience it with Coca-Cola’s Zero Sugar Byte. According to the brand, Zero Sugar Byte will be the first Coca-Cola flavor to be born in the metaverse. Sounds cool right? In fact, the drink will make its first virtual appearance in the metaverse, before hitting U.S. retail stores next month.

Immerse Yourself in the Metaverse of Coca-Cola with Zero Sugar Byte

There are two immersive digital experiences that come together with the launch of Zero Sugar Byte. First, meet “Pixel Point”, a metaverse game available in Fornite Creative mode. Here, there are four multiplayer mini-games that you can take part in: The Castle, The Escape, The Race, and The Tower. In each game, you’ll need to work together with other players to solve challenges and progress up the tower.

Next, by scanning your Coca-Cola Zero Sugar Byte package, you can also access an AR game that features BYTE , an eight-bit pixel that got left behind when Coca-Cola Byte entered the metaverse. Then you can guide BYTE to rejoin the Coca-Cola logo in the game. Beat other players’ finish times and post your achievements on social media.

In case you’re wondering, the Zero Sugar Byte will be available in twin packs. One for consumption, and the other can for collection purposes. As twin packs are sold in limited quantities, make sure you watch out for the dates of releases. The product is first launched in Latin America on 4 April. For the U.S. consumers, it’s on 2 May. As for China, it’s on 23 May.

All in all, Coca-Cola has been entering the metaverse since last year. The brand debuted its NFT collections on World Friendship Day. Then in February this year, Coca-Cola launched Coca-Cola Starlight with AR concert featuring Ava Max. One thing is for sure, Coca-Cola isn’t slowing down on its path to the metaverse. In fact, the brand is launching more flavors at its creation center this year.