Alphabet’s (GOOGL) stock price recently reached an all-time high closing price of $159.41 – but are additional gains possible, or has it struck a ceiling?
Shares in the US tech behemoth, which owns search engine Google, have risen $14.54% year to far and 49.34% during the 12-month period ending April 24, 2024.
But is it the time to buy GOOGL stock, or should potential investors wait? What are the latest Alphabet stock predictions from industry experts?
In our Alphabet stock projection, we look at the stock’s key performance factors and what to expect in 2024, 2025, and beyond.
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Key Takeaways
Alphabet (Nasdaq: GOOG) is an American multinational technology conglomerate holding company that was created when Google was restructured in 2015. It is currently the parent company of Goggle and has a diverse revenue stream spread across search engines, social media, and cloud technologies.
Alphabet is one of the most valuable companies in the world. It is among the Big Five American information technology companies, alongside Apple, Microsoft, Amazon, and Meta (formerly Facebook). Alphabet is also recognized as the third-largest tech company in the world, by revenue.
Google started as a search engine, but Alphabet is currently a big tech company with a widely diversified interest. It offers products and services in computer hardware, internet, cloud computing, software, automation, artificial intelligence, robotics, biotechnology, autonomous cars, healthcare, corporate venture capital and more.
Google remains the most popular brand in Alphabet, but there are several other well-known brands of the holding company, including Google Fiber, DeepMind, Calico, CapitalG, GV, Intrinsic, Waymo, Verily, X Development, Wing, and Isomorphic Lab. The holding company was formed because the owners wanted to make Google’s business “cleaner and more accountable” while allowing other group companies to operate autonomously and efficiently in their respective industries/markets.
Google share price has shown a tremendous recovery in 2023. The price action follows a brutal sell-off in 2022 which took the price to as low as $83.
In its Q1 earnings report, the Google parent company reported a revenue of $69.79 billion. While the figure was more the Refinitive’s estimate of $68.95, the net profits of the company still decreased from $16.44 billion to $15.05 billion. Since the release of this earnings report, Google share price has been surging.
The second leg of AI hype is also one of the driving factors behind the increase in Alphabet stock price. However, the latest analysis shows that the bulls are finally losing momentum after a strong upward rally that took the price from its March lows of $89.42 to the recent highs of $127.
In the most recent Q1 2023 earnings report Google CEO Sundar Pichai said:
“We are pleased with our business performance in the first quarter, with Search performing well and momentum in Cloud. We introduced important product updates anchored in deep computer science and AI. Our North Star is providing the most helpful answers for our users, and we see huge opportunities ahead, continuing our long track record of innovation.”
The first quarter of the year was a relatively solid one for Alphabet, with its consolidated revenue coming in at $69.8bn, growing 3% year-over-year (YOY). However, earnings per share (EPS) was at $1.17 falling from $1.23 the previous year.
Costs and expenses also increased 3.4%, from $29.6bn in Q1 2022 to $30.6bn. This was likely to be expected, as in 2022 the company said it would take a charge of between $1.9bn and $2.3bn, mostly in the first quarter of 2023, related to the layoffs of 12,000 employees it announced in January. It also expected to incur costs of about $500 million related to reduced office space in Q1.
Meanwhile, on 21 April 2022, Alphabet announced that it would combine its DeepMind and Google Brain AI research units, ending a long-running internal rivalry between the London and Silicon Valley-based groups as it tries to make up lost ground in generative AI against Microsoft and OpenAI.
On 17 April, Alphabet lost about $55bn in market value after a report from The New York Times suggested that competition was heating up in the mobile search market.
So should you purchase, hold, or sell Alphabet?
As of April 24, 2024, MarketBeat aggregated the 34 Wall Street analysts’ Alphabet share price projection, which rates the business as a “Moderate Buy.”
There are 28 buy recommendations in place, 1 “Strong Buy” recommendation, and 5 “Hold” recommendations for the stock.
Though views differ greatly, the general majority for Alphabet stock forecast 2025 is for the stock to increase by 0.28% to $158.71 during the upcoming year.
The most bullish experts predict that the stock price may drop as low as $130, but even they are cautious about it reaching $190.
The top ten analysts’ predictions for Alphabet stock are displayed in the following table.
| Date | Analyst Firm | Action | Rating Change | Price Target | Percentage Change |
| 4/22/2024 | KeyCorp | Boost Target | Overweight ➝ Overweight | $165.00 ➝ $175.00 | +13.57% |
| 4/19/2024 | Jefferies Financial Group | Boost Target | Buy ➝ Buy | $175.00 ➝ $180.00 | +15.38% |
| 4/17/2024 | Canaccord Genuity Group | Boost Target | Buy ➝ Buy | $180.00 ➝ $190.00 | +22.21% |
| 4/17/2024 | Truist Financial | Boost Target | Buy ➝ Buy | $158.00 ➝ $170.00 | +9.29% |
| 4/16/2024 | UBS Group | Boost Target | Neutral ➝ Neutral | $150.00 ➝ $166.00 | +7.19% |
| 4/10/2024 | Citigroup | Reiterated Rating | Buy ➝ Buy | $168.00 | +7.82% |
| 4/10/2024 | JMP Securities | Reiterated Rating | Market Outperform ➝ Market Outperform | $160.00 | +3.05% |
| 4/10/2024 | BMO Capital Markets | Reiterated Rating | Outperform ➝ Outperform | $178.00 ➝ $185.00 | +19.15% |
| 4/10/2024 | Wedbush | Reiterated Rating | Outperform ➝ Outperform | $175.00 | +11.75% |
Source: MarketBeat, as of April 24, 2024
Wallet Investor’s algorithmic forecasts indicate that the stock price may reach $159.19 in the upcoming year.
Although a 2030 prediction for Alphabet stock is too far off, the website projects a price of $177.76 for the stock through 2029.
Be aware that projections made by analysts and algorithms may turn out to be inaccurate.
The 45 analysts offering Google stock forecast 2025 have a median target of $330, with a high estimate of $360 and a low estimate of $290.
For 2025, Google stock is expected to build on the gain it has made over the year and become more valuable. This is the year we all expect that Google stock will hit the $300 mark.
For Alphabet Google stock forecast 2030, we will still reference the reliable data from experts.
According to analysts, Google stock price will be $900 by the end of the year 2030, with a max estimate of $950 and a low estimate of $830.
Google has dominated the internet for several years. The foremost tech company had also diversified significantly to other profitable niches, even before the owners established Alphabet to serve as the holding company. It is now well-positioned to take advantage of recent tech trends and grow even bigger in the future.
It is also important to note that Google stock has been one of the most consistent gainers in the tech sector for years. The stock has grown from an IPO price of $85 to its recent price of more than $2500 per share (Before Split) in just 17 years and a few months. Looking at the price predictions sections above, you can see that industry experts expect the Alphabet (GOOG) stock to gain more in the future. Obviously, it is a good buy.
Are you planning to buy Google stock this year? You can go ahead as it appears like an all-round good investment.
In the coming months and years, how do you think the price of GOOGL stock will fluctuate?
Companies’ plans for digital advertising spending in the coming years will determine Alphabet’s future performance to a large extent.
The optimistic outlook holds that this number will keep going up as more and more people use the internet. Google, being a dominant player in the search engine industry, stands to gain from this.
But this income stream is crucial to the company’s survival, so if this section lets the company down, the stock price will take a beating.
It should be mentioned that Alphabet has never announced or distributed a dividend. It has declared that “the primary use of capital continues to be to invest for the long term growth of the business.”
Are Alphabet and Google the same company?
Alphabet is the holding company for Google and other brands that were formerly under it before it was restructured in 2015. Though the two names are often used interchangeably, Alphabet is the major international multinational that controls Google and several old and new subsidiaries. The Google (GOOG or GOOGL) stock, however, is the same thing as the Alphabet (GOOG) stock.
Is Google stock a profitable investment?
Google stock has been a very good investment. Google was a highly profitable company before restructuring to make Alphabet the holding company. As a group, Alphabet is generally profitable. The stock has also been gaining value consistently, making it a very attractive investment option. Overall, it is a profitable investment.
Will Google stock price reach $1000?
From all indications, the Google stock can reach $1000 in the future. Based on the data we have at hand, it will take a long time for this to happen, but it is almost inevitable. We don’t expect Google stock to hit $1000 before 2030, but it will certainly get to that range maybe within the next ten years.
Is Google stock a good investment?
If we are to rely on how well it has performed in the past and how well it has been projected to perform in the future, Google stock is a good investment for the future. Again, considering what Google and other brands owned and controlled by Alphabet has achieved, there is no reason to doubt the future of Alphabet (GOOG) stock. It is an excellent investment that can get even better in the future.
Where to buy Google shares?
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