What Is Moonbirds (BIRB) Crypto: Everything You Need To Know About It

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Last updated: 01/29/2026 15:23

Moonbirds, a popular NFT project on Ethereum, debuted its native token BIRB on Solana on Jan. 28. Since then, Moonbirds (BIRB) has been drawing great attention with its excellent market performance, rallying over 100+% as of press time.

But what exactly is Moonbirds (BIRB)? How high will BIRB go? This article provides a comprehensive overview of the Moonbirds (BIRB) project, including what Moonbirds (BIRB) is, its tokenomics, and a Moonbirds (BIRB) price analysis, as well as a price prediction for its growth potential in the crypto market.

Table of Contents

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What is Moonbirds?

Moonbirds is one of the most recognizable names in the NFT world—a collection of 10,000 unique pixel-art owl avatars, often called ‘birbs’ by the community, which are minted on the Ethereum blockchain.

Launched in April 2022 by the PROOF Collective, which was founded by entrepreneur Kevin Rose, Moonbirds exploded onto the scene as a blue-chip NFT project. The collection generated over $280 million in trading volume in its first weekend, quickly establishing itself as a must-have for collectors, creatives and Web3 enthusiasts.

Moonbirds has evolved from a pixel-style NFT project renowned for its owl avatars into a diverse consumer brand ecosystem. In May 2025, Orange Cap Games, a consumer products company focusing on character-driven collectibles and Web3-enabled distribution, acquired the intellectual property.

Orange Cap Games has generated millions of dollars in revenue from physical products and built relationships with major distributors across North America. Following the acquisition of Moonbirds, the team repositioned the brand as a platform for crypto-native consumer IP and introduced the BIRB token as the next stage in its development.

Moonbirds Ecosystem

Moonbirds (BIRB) is designed to operate as a cross between a meme coin and a consumer product brand. Its ecosystem brings together internet culture, physical collectibles and crypto-native incentives.

  • Physical Products as the Anchor: Behind the token is a functioning business operated by Orange Cap Games, which produces Moonbirds-themed trading cards, toys, and other collectibles. These products are sold in physical stores through established distribution networks.
  • BIRB as a Meme Token: The token uses humor, cultural references, and community-driven energy to generate online attention. Like other meme coins, its social appeal is its main attraction — it’s designed to spread quickly and encourage participation through shared symbols and inside jokes.
  • Token as a Coordination Layer: Rather than acting as a governance or payment token, BIRB coordinates attention. It acts as a bridge between the online meme economy and the physical product supply chain, turning cultural engagement into revenue and vice versa.
  • Real-World Distribution: Products featuring Moonbirds characters are placed in retail and hobby channels across North America and beyond. This includes partnerships with major distributors like GTS and Asmodee, giving the brand real-world shelf space.
  • Onboarding Through Objects: Many consumers will first encounter Moonbirds through physical items such as cards or toys, rather than through crypto wallets. This makes the brand accessible while offering pathways to explore the token and the broader ecosystem.

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What is the BIRB Token?

Moonbirds has rolled out $BIRB as its native ecosystem token, launched on the Solana blockchain to leverage its high speed, low fees, and meme-friendly environment. The Token Generation Event (TGE) took place on 28 January 2026, following a 24-hour ‘Birbathon’ collaboration with Solana, which was announced at the end of January.

As the Moonbirds ecosystem’s native utility token, $BIRB is designed to power a hybrid model combining meme culture with physical product distribution. BIRB aligns the incentives of community members, partners, contributors and stakeholders, supporting long-term ecosystem growth through real-world engagement.

Its core utilities mainly include:

  • Ecosystem Participation: BIRB is intended for use across Moonbirds-related applications, platforms, and experiences, potentially unlocking access, features, or participation mechanics.
  • Rewards & Incentives: Active users, contributors, and community participants are expected to earn BIRB through engagement, aligning incentives with long-term ecosystem activity.
  • Governance (Future Scope): BIRB may eventually be used for governance, allowing token holders to influence ecosystem direction, feature prioritization, or community initiatives.
  • On-Chain Experiences: The token is expected to integrate with games, social layers, and digital environments connected to the Moonbirds brand.\Unlock Up To 30,000 USDT In Welcome Rewards!/

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BIRB Tokenomics

Item Details
Token Ticker BIRB
Blockchain Solana
Total Supply 1,000,000,000 BIRB
Supply Type Fixed Supply (No Inflation)
Token Launch Date January 28, 2026
Supply Model Features
  • No Inflation: Total supply is capped and will not increase.
  • Potential Deflationary Mechanisms: Future supply may be reduced via buybacks and burns funded by ecosystem revenue.

The total supply is 1,000,000,000 BIRB tokens. Its initial token distribution is set as below:

Allocation Category Percentage Purpose / Description
Community Allocation 65% The majority share is dedicated to community growth and ecosystem incentives.
  • Holder Rewards
27% Incentives for BIRB holders and ecosystem participants to support community growth and long-term engagement.
  • Ecosystem Partner Expansion
12% Performance-based allocation to secure strategic partnerships, drive user acquisition, and execute regional brand activations.
  • Value Chain Incentives
10% Rewards for contributors supporting the operational and physical backbone of the Moonbirds ecosystem.
  • Liquidity
8% Reserved for centralized exchange listings, deposit campaigns, and market-making services to ensure healthy market depth.
  • Innovation
8% Strategic reserve dedicated to future ecosystem development and expansion.
Team 10% Allocated to core contributors as long-term incentives to continue building and executing the Moonbirds vision.
Investors & Advisors 25% Reserved for strategic partners providing capital, network access, and guidance to scale the ecosystem.
Total Supply 100% 1,000,000,000 BIRB

Moonbirds (BIRB) Price Prediction

Since the BIRB token has gone live on the open market, its price has seen explosive growth. The price rallied from around $0.20 to above $0.35 within the first few hours of trading and is currently trading near $0.33, up nearly 90% since it launched, according to CoinGecko data.

Souce: CoinGecko

As the BIRB token was only launched on 28 January 2026, there is currently little trading history or live price data available. However, the project has generated significant early interest and experienced a price rally, suggesting that it may follow a familiar pattern seen in other meme-adjacent tokens: strong initial volatility, community-driven speculation, and long-term performance tied to brand execution and adoption.

Unlike many meme coins, BIRB is backed by an existing revenue-generating consumer products company, which could differentiate it from purely hype-based assets. Nevertheless, its price performance will ultimately depend on broader market conditions, exchange listings, token liquidity and the effectiveness of its physical and digital strategies.

Looking ahead, price projections for BIRB vary widely and should be viewed as speculative. If the token gains traction within the crypto space and among retail audiences through Moonbirds-branded products, a gradual increase in demand could drive price appreciation over time, potentially reaching $1 by the end of 2030.

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How to Buy the BIRB Token?

As of press time, the BIRB token is officially live, and it has secured listings on several leading crypto exchanges (e.g., Bybit, Coinbase, etc.), where interested investors can trade this innovative crypto project.

Currently, the $BIRB token is not available on the BTCC platform. However, it is worth mentioning that BTCC supports trading for a large variety of popular coins, such as BTC, ETH, DOGE, SHIB, BONK, etc. If you are interested in these popular coins, you can make a purchase on BTCC exchange with the highest security level and a most competitive fee.

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Final Verdict: Is Moonbirds (BIRB) a Good Investment?

Moonbirds (BIRB) is not just a meme token; it is a utility-driven ecosystem token designed to accelerate community engagement, hybrid digital-physical commerce and governance participation within a well-established NFT brand. Leveraging Solana’s performance and novel incentive mechanisms such as Nesting 2.0, BIRB aims to provide long-term utility beyond speculative price fluctuations.

For investors, BIRB offers exposure to a crypto-native experiment that extends beyond price charts to include retail shelves. However, it remains an early-stage project with many unknowns, including how the token will be adopted, how utilities will be implemented and whether demand can grow sustainably. As always, it is important to follow official updates, evaluate execution over time, and exercise appropriate caution.

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