Kanye West Launches YZY Crypto: Everything You Need To Know About It

Last updated: 08/21/2025 15:59

Kanye West, the highly controversial rapper now known as Ye, has made his first direct move into crypto with YZY, a Solana-based token promoted late Wednesday night on his verified X account. This move follows in the footsteps of U.S. president Donald Trump, who announced his own coin in January.

As with any celebrity-backed cryptocurrency, the launch of YZY meme coin is met with a mixture of excitement, skepticism, and intense curiosity. This article provides a comprehensive overview of all the information currently available about YZY crypto, including its background, fundamentals, tokenomics, market performance, price prediction, launch impact, and investment considerations.

Table of Contents

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Who is Kanye West?

Kanye West, also known as Ye, is a renowned artist, designer and entrepreneur. Best known as a Grammy-winning musician and producer, he has consistently pushed creative boundaries. His influence extends well beyond the world of music, into the fashion industry in particular, where he has built the hugely successful Yeezy brand in partnership with Adidas.

Founded in 2013, Yeezy has since expanded to collaborate with major labels and launch its own media ventures. West is renowned for his ambitious vision and has often declared his intent to reshape industries.

In recent years, Ye has maintained a prominent digital presence, though not without controversy. Despite criticising fan-driven crypto hype, he has now made a surprising entrance into the crypto world by launching his own meme coin, YZY.

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What is YZY Money?

YZY Money is the new crypto ecosystem launched by Kanye West (Ye) in August 2025. It goes beyond just a meme coin and is designed as a full financial platform on Solana, with three main components:

YZY Token (Memecoin) – the centerpiece of the ecosystem. It launched with a hype-driven presale and trading structure that used multiple contract addresses to prevent bots from sniping early supply.
Ye Pay – a crypto payment processor, enabling transactions with YZY and stablecoins like USDC. This is meant to position the token for real-world payment use, not just speculation.
YZY Card – a debit-style card that allows users to spend YZY and USDC worldwide, integrating with existing payment networks.
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What is YZY Crypto?

YZY is a meme coin launched by Kanye West on the Solana blockchain as part of the YZY Money ecosystem. This includes Ye Pay, a crypto payment processor, and the YZY Card, which enables the global spending of YZY and USDC.

Notably, the YZY meme coin launch comes amid a bitcoin price and crypto boom that’s catapulted the value of the combined crypto market to $4 trillion—helped by the technology being embraced by Trump and Wall Street.

The system employs an anti-sniping mechanism that deploys 25 contract addresses, with only one selected as the official YZY token. The project uses the Jupiter Lock protocol for token locks to ensure transparency and security, and provides liquidity via Meteora.

According to the project documentation, this “disuades snipers by making it a 1/25 chance of selecting the right CA, putting power back into the hands of real traders”.

The token’s vesting schedule uses Jupiter Lock, an open-source and audited protocol with three tranches featuring different cliff periods and 24-month vesting terms. Trading is available on Solana through Meteora, with the official liquidity pool address published.

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YZY Tokenomics

According to the tokenomics on the YZY MONEY website (money.yeezy.com), the YZY token allocation is as follows:

Public Sale: 20%

Used for public market sales to retail investors to encourage broad participation.

Liquidity Pool: 10%

Allocated to decentralized exchanges (such as Meteora or Jupiter) to provide trading liquidity and ensure smooth market trading.

Yeezy Investments LLC (Issuer): 30%

Lockup: 3 months
Release: Linear over 24 months after the lockup ends.
Held by an entity controlled by Ye for brand operations or other strategic uses.

Team: 20%

Lockup: 6 months
Release: Linear over 24 months after the lockup ends.
Used to incentivize the project development team.

Ecosystem Development Fund: 20%

Lockup: 12 months
Release: Linear over 24 months after the lockup ends.
Used to support the long-term growth of the YZY MONEY ecosystem, such as marketing, partnerships, and tech upgrades.

Total: 70% of the tokens (Yeezy Investments LLC + Team + Ecosystem Development Fund) have vesting. This is meant to reduce short-term sell pressure and stabilize price by gradual release.

However, this highly centralized structure (70% controlled by Ye and related entities) has raised concerns about potential manipulation. Discussions on X suggest that at least 94% of YZY is held by insiders, with 87% once concentrated in a single multisig wallet (now split across multiple wallets), which intensified centralization debates.

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YZY Crypto Price Analysis & Prediction

The price of the meme coin, called YZE, surged following the launch, skyrocketing almost 1,000% in minutes and briefly hitting a market capitalization of $3 billion.

However, that spike proved short-lived. Trading volume remained intense, but the market cap swiftly retreated—some sources report fluctuations from $3 billion to as low as 1.5 billion.

“YZY/USDC price has a 24-hour high of $3.164 captured at 02:39AM UTC,” stated the real-time tracker, adding, “The exchange rate of 1 YZY to USDC is $1.1502 as of 06:32AM UTC.”

On-chain analysis revealed highly concentrated token ownership. The top six addresses currently control over 90% of the supply, raising centralization concerns.

Notably, one trader purchased early and later sold for a $3.4 million profit, revealing how quickly insiders capitalized on the launch.

The price movement of YZY depends almost entirely on two factors: continued active involvement and promotion by Kanye West and successful integration of the token into his business ventures.

In a bullish scenario where West consistently delivers promised features, such as highly sought-after exclusive products accessible only with YZY, demand could increase, potentially driving the price upwards.

In a bearish scenario, West’s attention might shift elsewhere, he might fail to implement promised features, or there might be negative press. Any of these factors could lead to a rapid loss of value.

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Criticism About YZY Crypto Launch

The launch of the YZY token has raised concerns regarding potential insider trading, similar to of other celebrity meme coins.

One user, who reportedly possessed insider information, inadvertently purchased the incorrect token, resulting in a loss of $710,000. However, they managed to recover their losses by subsequently acquiring the correct token, as noted by Lookonchain.

Another individual realized a profit of $3.4 million after paying $24,000 in priority fees to the Solana network to expedite transaction processing.

Onchain Lens reported that an entity which invested early in the token achieved a profit of $6 million when its value peaked.

According to Onchain analytics platform Lookonchain, only YZY tokens were added to the liquidity pool. This arrangement allowed developers to sell tokens at their discretion by adjusting the pool’s liquidity.

Conor Grogan, a director at Coinbase, highlighted that at least 94% of the total token supply was held by insiders. Notably, one single multisig wallet controlled 87% of this supply prior to its distribution across multiple wallets.

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Conclusion

Celebrity meme coins got a lot of attention this year. Kanye West’s YZY Crypto makes for a high-profile, attention-grabbing launch into the meme coin sphere. Its blend of Solana infrastructure, anti-bot safeguards, and integrated financial tools set it apart—but the underlying risks remain high.

YZY’s fully diluted valuation has already fallen from $3.2 billion to around $1.5 billion. A combination of rapid gains, insider dominance and unclear governance has made investors cautious. The question of whether Kanye West’s involvement is genuine or the result of a hacked account remains unresolved. YZY’s rise and fall currently stand as a reminder of the risks associated with celebrity-driven crypto launches.

Whether YZY will evolve into a functional and enduring token or merely follow the path of flashy, short-lived celebrity coins remains uncertain. Potential investors should approach with caution, careful research, and a keen awareness of the speculative and volatile nature of this launch.

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